Lab Report on TLC analisys of Analgestic Drugs Essay

In this experiment, thin-layer chromatography (TLC) was used to determine the composition of various over-the-counter (OTC) analgesics: Anacin, Bufferin, Excedrin, and Tylenol. The TLC plates were first viewed under ultraviolet (UV) light and then treated with iodine vapor in order to visualize the spotting. Experiment Scheme Initially, sixteen capillary micropipets were created in order to spot the TLC plates. Two TLC plates were then obtained and marked with pencil for spotting. A line was drawn 1 cm from the bottom of each plate, and five small, evenly spaced marks were made along those lines (see Figure 1). Each mark indicated where a substance would be spotted. All compounds used were in solutions of 1g of each dissolved in 20 ml of a 50:50 mixture of methylene chloride and ethanol. The first plate made was the reference plate. Capillary micropipets were used to spot the first four marks with acetaminophen, aspirin, caffeine, and salicylamide (in that order). (See figures 2-5 for chemical structures.) The last mark was spotted with a reference solution of all four chemicals. The second plate made was the sample plate. The first four marks were spotted with Anacin, Bufferin, Excedrin, and Tylenol. The fifth mark was spotted with a reference solution of all four drugs. Figure 1. Prepared TLC plates Figure 2. AcetaminophenFigure 3. Aspirin Figure 4. CaffeineFigure 5. Salicylamide A development container was created with a wide-mouthed screwcap jar. It was filled with the development solvent, which was .5% glacial acetic acid in ethyl acetate, so that the solvent was approximately . 5 cm deep.The first TLC plate was then carefully placed into the development container. Great care was taken to ensure that the plate went in evenly so that the solvent could rise evenly up the plate. Once the solvent front had reached approximately 1cm from the top of the plate, the plate was removed, the solvent front was marked with a pencil, and the plate was allowed to dry. The second plate was then placed in the development chamber in the same manner as the first. Once the solvent front reached approximately 1cm from the top of the plate, the plate was removed, the solvent front was marked with a pencil, and the plate was allowed to dry. Each plate was then viewed under the UV light. Any spots that were seen were lightly circled with a pencil, and their color was noted. The orders of elution (Rf values) were calculated by dividing the distance from the baseline to the center of the spot by the distance from the baseline to the solvent front. After all observations and calculations were made, the plates were placed in a jar containing iodine. The jar was warmed with hands so that the iodine vaporized. The plates were then removed from the jar and observed. The reference and sample plates were then compared to determine which compounds the drugs on the sample plate contained. Data

The Yellow Wallpaper and the Swimmer

Denial is the refusal to recognize or acknowledge information. Charlotte Perkins Gilman and John Cheever intriguing stories display the struggle of two characters through imagery and symbolism. In the yellow wallpaper, Charlotte Gilman demonstrates the oppression of women by society while showing the struggle to be set free. Alternatively, John Cheever conveys the ignorance of a man’s downfall through time. However, the yellow paper and the swimmer both show gradual loss of reality as the characters oppress their problems while they strive to fit in with the norms of society.The yellow wallpaper takes the readers on a journey that captures the mind through the powerful and vivid imagination of the narrator written diary showing imagery through her words and thoughts. Suppressed by her dominant husband, the creative narrator finds escape through her writing, which she uses to tell her story. The story begins when a socially accepted husband, a physician, tries to â€Å"fixâ₠¬  his wife to fit the standard of society; nevertheless, it only leads to her destruction.Forced to be normal, â€Å"so I take pains to control myself†, she puts on a facade to retain her marriage and social standing by acting as though her depression has not won the struggle. (Gilman) The swimmer, a journey of time that indicates the life of a man living in denial as the days or possibly years goes by. Living in a high classed suburbia, â€Å"†¦had a vague and modest idea of himself as a legendary figure†, Ned thinks highly of himself and less of others. Cheever) He feels as though he could do anything, a brave explorer he was, set on an adventure to cross the county of swimming pools or as he called it Lucinda River. As he embarks on his journey he encounters various people of who was or is close to him. Although motivated by alcohol through the story, it served as an escape from reality and social acceptance. From pool to pool Ned gets weaker and less relucta nt to go on as the season changes. The characters of Charlotte Perkins and John Cheever, both suffering from denial of their situations, each find coping methods to release their anxiety.Through creative writing the narrator of the wallpaper, was able to release her thoughts and tell her story, â€Å"I did write†¦ in spite of them†, her only method of feeling as though she was being heard by someone or something in the yellow wallpaper. (Gilman) While Ned mastered the art of denial and heavy drinking of alcohol, willed his mind to forget and distort his unhappy thoughts. Living in a world of bliss, he forgets about his friend’s illness, moving away of friends and family, and his own misfortune. Depression, Loneliness, and confusion engulfed the narrator of the wallpaper, confinement broke her.During the time of Charlotte Gilman, Postpartum depression was said to be â€Å"†¦temporary nervous depression – a slight hysterical tendency†(Gilman). Wit h her illness, she was unable to perform her role as a mother nurturing her child or as wife tending to her husband needs, rendering her useless. Set in these roles, women at the time were seen as domestic and unable perform any other task. The yellow wallpaper clearly evinces the oppression by her husband, â€Å"I am absolutely forbidden to â€Å"work† until I am well again†¦ Personally, I disagree with [his] ideas . . . , although she disagrees with the treatment, she has no say whatsoever when it comes to the matter of her illness, John does what he thinks is right for her. (Gilman) John decided that the best cure was the â€Å"rest cure†, meaning no brain stimulating activities while lying in a room confined. The narrator of the wall paper, having had to go through the resting cure, began to find comfort with inanimate objects. As a man in John Cheever time, a man was said to be the head of the household who provided for his family. Ned as a man and husband w as unable to perform his duties as a family provider; therefore didn’t fit to the standards of society.Through his mastery of denial, he began to lose friends, his wife, mistress, and kids. Those who he thought would always be there, moved on with their lives without the realization of Ned. Swimming from swimming pool to swimming pool he encounters a lot of his neighbors as he uses his trip as a distraction. Indeed it gave him comfort but also made him realize that he has been out of touch with reality. Not only does he see the changes as he goes from home to home, he experiences the full impact when he comes home to any empty house he expected to be filled with his family.The yellow wallpaper and the swimmer share similar characteristics. With the characters both suffering from mental illness and addictions, both prove to be on a mission to be accomplished: The yellow wallpaper narrator seek liberty to do as she pleases, as the swimmer sought after absolutely bliss in life w ith no consequences. With both wants unattainable, they began alone and end up alone with no one to truly care for them, each being dissatisfied they turn to inanimate objects for their source of attention.The narrator only source of excitement was the yellow wallpaper she despised so much, which shows her loneliness. She describes the wallpaper as having a smell â€Å"a peculiar odor†¦ I have spent hours to analyze it, to find what it smelled like† (Gilman). She claims that john doesn’t know how much she suffers, which shows how little time he spends with her. Her loneliness only gets her more infatuated with the yellow wallpaper, which day by day she seems to find something new and creepy. The yellow wallpaper in a sense seems to describe her in a way.She describes a woman behind the walls, who is trapped and unable to break through or maybe many women who have tried to climb out but had been strangled by the pattern. The woman behind the wallpaper in a sense de scribes the narrator. The wallpaper symbolizes her husband and family members holding her trapped, trapped with their words and confinement of the room. She describes the woman as wanting to break free, meaning she is looking for a way out, a way to free herself and show who she really was.The many heads she describes the many times she has tried to escape but failed or for the many other women who have tried but failed. Her final decision to break the woman free was an expression of herself saying that she has had enough and it was time to become who she really was. Ripping the wallpaper was an expression of tearing away the heavy shackles put upon her to free her mind, to free herself mentally and physically from her husband and her facade of happiness. Ned journey through the county displayed his whole life.The swimming pools and weather change was an expression of time as it flowed by quickly. At the beginning of the story he describes it as being warm but as the story ends it b ecomes chilly. The weather describes the way he felt, being warm was his high point of happiness, when it became chilly it showed that he has finally seen the reality that he lives in; time stops for anyone. The attitudes of the people he visited as he swam their pool changed as he went from pool to pool, from welcoming to trying to get rid of him, he showed a moment of loneliness as realization followed that he would be forever alone.Charlotte Gilman and John Cheever intriguing stories showed the reader a side to their times and ages, showing the ideal male pride and female oppression. Charlotte Gilman character gradual loss of reality due to the characters around her, shows that one should be left to be free. John Cheever conveys the gain of reality as Ned sees the life of loneliness built around him. Furthermore, one cannot always fit the ideal of society.

The Fashion Channel

The Fashion Channel The Fashion Channel has dominated the fashion television market in recent years, but is now faced with an increasing amount of formidable competition. Both CNN and Lifetime have added fashion related programming after seeing an opportunity to gain viewers in that market. These two competitors have been relatively successful in securing a following of viewers.The fashion channel now must make the decision on how to move forward with their marketing plan. They must find the best scenario possible in order increase revenue and secure viewers in this increasingly competitive market. To successfully do execute this plan, The Fashion channel must review the customer segments, complete a profit potential analysis, and chose a marketing plan that best suits their needs and the needs of their viewers. Customer Segments OverviewSegment Name & Size| Fashionistas(15%)| Planners &Shoppers(35%)| Situationalists(30%)| Basics(20%)| Key Differentiating Demographics – what d o they look so that we could tell one segment from another? | Female (61%)High income $100,000+ Age 18 and 34 (50%)| Majority are femaleIncome 65,000+Age 21-45| Tend to have kids Age 24-50 (50%)Less disposable income| Majority are menAge 28-50| Key Differentiating Attitudes & Beliefs – how do they think and feel so that we could tell one segment from another? Treat fashion as a hobbyWant to be the trendsettersThey aren’t price sensitive Shop luxury brandsCare about how they are perceived (looks)| They look for deals, such as couponsHave brand loyalty towards certain brandsSomewhat are price sensitiveLike to plan and have an idea on where they want to go and what they want to buy, practical| Think about fashion only for special occasionsprice sensitive (besides rare occasions)Splurge for only certain occasions| Do not enjoy shoppingPrice sensitiveTend to shop at the same stores ( one stop shop)| Involvement in Fashion & Interest in Fashion on TV| Fashion TV 140 indexLoo k for insight on what’s hot and coming into styleThey treat fashion like an entertainment, They enjoy watching shows about it| Fashion TV 110 indexPopular show how to look good or under $100| Fashion TV 105 indexLike to watch some fashion TV, but normally when their looking to buy| Fashion TV 50 indexDon’t watch fashion on TVDon’t keep with fashion news| Qualitative Assessment of Targeting Priority | Pioneers/early adoptersTarget them heavily, they will spread the word. | Enjoy watching fashion and it’s the biggest segment. Focus on planning and saving when shoppingI would make this the secondary segment. | They don’t shop a whole lot, but they enjoy hearing about fashion. You could dip into this section if you had the resources. | This segment shows now interest in fashion. We believe they should avoid targeting this market. | Methodology Fashionistas: Demographics: Females tend to be more fashion oriented from head to toe than men. This segment h as a high income, which they need to be able to keep up with the trends and the expensive luxury brands.Women between the ages 18-35 are the majority of this market. This is the age range when women try to appeal to others by their looks. Key attitudes and beliefs: They want to have the new and latest clothes and accessories. This segment tends to wear expensive brands to show people they can afford nice clothes and care how they look. They don’t care how much it cost, with their high income they will buy whatever is fashion, even if its outrageously priced. Interest in fashion They enjoy watching fashion on TV (Heavy watchers), they treat it as an entertainment. This is how they keep up with the trends. They also keep up with the fashion through social media and magazines.Assessment: This is the smallest market although they are the ones that fit Fashion TV’s criteria. They are like the pioneers to early adopters in fashion. If they like it they will spread the word t o others, then they start watching the program. This makes it a key factor to target this market well; you want them to likes your programs, so they well send out good recommendations to others. Planners and Shoppers: Demographics: This segment also leans towards females (60%). The age range for this segment is 21-45. The young side of the segment is young and with lower incomes. The older side of the segment likes to be thrifty and get the best deal for their dollar, even though they make good money. They have an income of 65,000+.They have enough income to spend on nice clothes, but need to find the best deals to stay within their budget. Key attitudes and beliefs: This segment still likes to look good, but is on a budget, so they look for the best deals. If an item is on sale they are more prone to purchase it. They tend to be loyal to certain brands. They stick with certain brands, to receive loyalty coupons and other discounts. Interest in fashion: This segment has pretty simil ar interest in fashion as the fashionistas. They would watch shows that deal more with value, like how to look good with under $100. Assessment: This segment has the largest size, which makes it an attractive market to target; the numbers agree this is a good segment.They watch fashion TV and enjoy planning shopping trips. You could market shows that deal with planning shopping trips and how to shop on a budget. Situationalists: Demographics: Found this segment to be made up of male and female. With about 50% of the populations having kids living at their home still, they have less of a disposable income. Parents with kids living at home tend to range between 24-50 years of age. Key attitudes and beliefs: Fashion only occurs to them in special occasions. They typically don’t spend a lot on clothes, but for certain occasions they splurge a little bit. They are somewhat price sensitive, because of their low disposable income.Interest in fashion: While the other segments watch T V for tips and trend, this segments tends to watch TV recreational. They don’t watch it daily. Assessment: We believe the previous two segments are more attractive than this one, although they could dip into this segment. Situantiolists show some interest in fashion. Having a wedding dress show is something that would intrigue this audience. Shows that deal with special occasions, weddings are the big one. This group wants information about fashion for the key moments of their lives. Basics: Demographics: The majority of this segment tends to be male. The age range of the segment is 28-50. Men younger than 28 years old care more about their appearance, while going through School and impressing girls.Once they get married and content with their life they tend to care less about what they wear and spend little time shopping. Key attitudes and beliefs: This segment is price sensitive, they don’t care as much about what brand they wear so they will look to for the cheapest one. They also don’t like to go out shopping, so they will go to one stop shop (clothing stores) where they can buy all they need in one store. Interest in fashion: This group does not watch much fashion TV nor do they try to interact with the fashion world. Assessment: This group does not watch hardly any fashion TV and show little interest in fashion. In the end it would be smart not to target this segment.Profit Potential Analysis Rate each segment on 1-10 scale per text| Fashionistas| Planners &Shoppers| Situationalists| Basics| Market Size| 2| 7| 6| 3| Market Growth| Not applicable| Not applicable| Not applicable| Not applicable| Competitive Strength| 8| 6| 4| 2| Price Sensitivity| 8| 5| 3| 2| Production Costs| 4| 6| 6| 2 | Marketing Costs| Not applicable| Not applicable| Not applicable| Not applicable| Market Value (Sum above/4)| 5. 5| 6| 4. 75| 2. 25| Market Size:These ratings were based on the percentage of households that fall into each category. Competitive Strengt h: Competitive strength was rated on the ability of TFC to reach the segment compared to the abilities of their competitors Lifetime and CNN. The primary advantage of TFC is that the programming is focused on fashion, while the competitors offer less fashion related shows. This gives TFC a large competitive advantage with Fashionistas but puts them at a disadvantage with the Basics. The Planners & Shoppers group would also appreciate the fashion advice, while Situationalists would likely only watch programming that focused on specific fashion topics.Price Sensitivity: The Fashionista group is the least price sensitive segment due to a larger household income and an interest in fashion trends. The other three groups all expressed interest in value. The Planners and Shoppers group received a higher rating due to the fact that they enjoy shopping and stay up to date on trends. Situationalists were the third ranking group. They also enjoy shopping, but only for specific needs. The lowes t rated group was the Basics, they are very price sensitive because they want value and do not enjoy shopping. Production Costs: Production costs in this case refer to the costs of TFC advertising to each target group.The Basics group would be the most expensive to target, as they represent the greatest departure from the station’s current demographics. This group is made up of 55% men, while only 39% of the channel’s viewers are men. It would require an extensive advertising campaign to reach this group. There would not be much difference in the costs of advertising to the Planners & Shoppers and Situationalists since they have similar demographics. Production costs for the Fashionistas would likely be higher than these two groups because advertisements would have to keep up with changing fashion trends. Exhibit 4: Ad Revenue Calculator| | | | | Ad Revenue Calculator|   |   |   |   | | Current| 2007 Base| Scenario 1| Scenario 2| Scenario 3| TV HH| 110,000,000| 110,000,000| 110,000,000| 110,000,000| 110,000,000| Average Rating| 1. 0%| 1| 1. 2| 0. 8| 1. 2| Average Viewers (Thousand)| 1100| 1100| 1320| 880| 1320| Average CPM*| $2. 00| $2. 00 | $1. 80| $3. 50| $2. 50| Average Revenue/Ad Minute**| $2,200| $2,200| $2,376| $3,080| $3,300| Ad Minutes/Week| 2016| 2016| 2016| 2016| 2016| Weeks/Year| 52| 52| 52| 52| 52| Ad Revenue/Year| $230,630,400 | $230,630,400 | $249,080,832 | $322,882,560 | $345,945,600 | Incremental Programming Expense|   | $0 | $0 | $15,000,000 | $20,000,000 |   |   |   |   |   |   | | | | | | | * Revenue/Thousand Viewers| | | | | | ** Calculated by multiplying Average Viewers by Average CPM| | | | | 2006 Actual| 2007 Base| Scenario 1| Scenario 2| Scenario 3| Exhibit 5: Financials Revenue:|   |   |   |   |   | Ad Sales| $230,630,400 | $230,630,400 | $249,080,832 | $322,882,560 | $345,945,600 | Affiliate Fees| $80,000,000| $81,600,000| $81,600,000| $81,600,000| $81,600,000| Total Revenue| $310,630,400 | $312,230,400 | $330,680,832 | $404,482,560 | $427,545,600 |   |   |   |   |   |   | Expenses|   |   |   |   |   | Cost of Operations| $70,000,000| $72,100,000| $72,100,000| $72,100,000| $72,100,000| Cost of Programming| $55,000,000| $55,000,000 | $55,000,000 | $70,000,000 | $75,000,000 | Ad Sales Commissions| $6,918,912| $6,918,912. 00 | $7,472,424. 96 | $9,686,476. 80 | $10,378,368. 0 | Marketing & Advertising| $45,000,000| $15,000,000 | $15,000,000 | $15,000,000 | $15,000,000 | SGA| $40,000,000| $41,200,000| $41,200,000| $41,200,000| $41,200,000| Total Expense| $216,918,912| $190,218,912| $190,772,425| $207,986,477| $213,678,368|   |   |   |   |   |   | Net Income| $93,711,488 | $122,011,488 | $139,908,407 | $196,496,083 | $213,867,232 | Margin| 30%| 39%| 42%| 49%| 50%| Recommendation We recommend that Dana Wheeler and The Fashion Channel use the third segmentation scenario. There are positives and negatives to every plan; we feel that the third plan shows the highest revenue increase, and delivers the best competitive advantage.The first scenario describes a plan in which The Fashion Channel would, â€Å"maintain a broad appeal to a cross segment of Fashionistas, Planners & Shoppers, and Situationalists. † (Stahl) The broad marketing plan outlined in scenario one delivers a net income of $139,908,407, and a 3% increase the margin percentage. This would be an increase of almost $19,000,000 in ad revenue per year. This plan would slightly increase the average rating that The Fashion Channel would receive and boost the average viewer number slightly, and still would not come with an incremental programming expense. This plan would however, come with a drop in the average CPM, and â€Å"along with the 10% drop in forecasted Ad sales, a broad multi-cluster strategy may not deliver an audience different enough to avoid that drop. (Stahl) Dana Wheeler had mentioned that leaving the programming unchanged along with the mo re general advertising focus could leave them vulnerable to continued penetration by â€Å"competitors in the premium segments, thus further eroding The Fashion Channel’s pricing ability. † The second scenario was to focus on the Fashionistias. This scenario would increase ad revenue per year from $230,630,400 to $322,822,560 and would increase the margin by 10%. This scenario was described as valuable because of the strong demographic. This scenario would target the smallest segment but because of the value placed on these viewers, mainly women aged between 18 and 34, would lead to a CPM of $3. 50, which is the highest of the three scenarios.The targeted segment being smaller would mean that The Fashion Channel would incur an additional programming cost per year of fifteen million dollars, along with a decrease of 0. 2% in television ratings. This scenario doesn’t increase awareness, and carries the risk of not targeting enough viewers leading to further decrea ses in overall ratings. The final scenario outlined a plan to target two segments, the Fashionistas and the Shoppers/Planners. This scenario is the one that we would recommend The Fashion Channel to take. This scenario carries an additional cost of $20,000,000 for programming to â€Å"ensure that there were viewing selections aimed at both segments. † (Stahl) This plan shows the most promising numbers of the three scenarios.Both of the targeted segments are deemed valuable to ad buyers, which increases the average CPM to $2. 50. The Fashionistas and Shoppers/Planners scenario shows an increase in ad revenue per year from $230,630,400 to $345,945,600. That is an increase of $115,000,000 in ad revenue, resulting in a $91,000,000 net income increase. The increase to the margin is significant at 11%, and could increase in the future. The average CPM may be low considering the value of the viewer’s being targeted. The repositioning in programming may help when dealing with the increasing competitive threats. Works Cited Stahl, Wendy. â€Å"The Fashion Channel. â€Å"Harvard Business School  1 (2007): 1-12. Print.

American Family and the Home Essay Example | Topics and Well Written Essays - 750 words

American Family and the Home - Essay Example The results obtained from the 10 usable questionnaires are analyzed in this section. The data, represented in graphs and tables shows the perception of the respondents regarding American family and the home. The first question required the respondents to describe their families. The results indicated that the families are crazy; happy, funny and entertaining; big, loving, crazy and loud; dysfunctional; simple; large and crazy; small and successful; diverse; and divorced. Most of the families are crazy while a few are happy and successful. Most of the families are not very successful as they ought to be as some are dysfunctional.The second question asked: â€Å"What is the ethnic origin of your family?† The results were; Jamaican; Syrian, Native American; Italian, German, Irish, Puerto Rican; African-American; German/Irish; Caucasian; and White. This indicates that many of the families in America are of different origins with African-American, Italian and German/Irish tying at 20 percent.The third and fourth questions asked the role of the fathers and the mothers in the family. Results indicated that in more than 50 percent of the families. Fathers were the breadwinners and disciplinarians while mothers played the role of homemakers. Fathers play leadership roles while mothers are caregivers. Other respondents indicated that their fathers are absent possibly due to divorce thereby leaving mothers with the sole role of providing for the family, comforting them and leading them. Such mothers nurture the children.

Introduction to Criminal Law and Legal studies Essay - 1

Introduction to Criminal Law and Legal studies - Essay Example The High Court judges are obligated by rulings of the Supreme Court and the Court of Appeal. On the other hand, inferior courts, such as the magistrates’ court and county courts, do not possess any binding power over the other courts (Robinson, 1997, p. 81). England’s and Wales’s Courts of Justice are the criminal and civil courts accountable to the justice administration in England and Wales (Fletcher, 1998, p. 71). England and Wales have a single legal system. In England and Wales, the Supreme Court holds the highest position in virtually all cases (Fletcher, 1998, p. 71). 2) The Human Rights Act 1998 and the European Communities Act 1972 have particular standing in the United Kingdom. It will be the duty of the higher courts to evaluate conformity to the European Court of Human Rights (ECHR), and the duty of all UK courts to make sure that trials are in agreement with its pledges (Carson, 2009, p. 24). Any circumstance in which the individual comes into contact with the state will be influenced by the Human Rights Act. The domestic law in the UK has been largely influenced by the European Convention on Human Rights (Gardner & Anderson, 2005, p. 112). This has had the consequence that the courts in the UK now bear a responsibility to interpret the statues and the common law in a manner that, where feasible, the UK law is in harmony with the European Convention on Human Rights (Gardner & Anderson, 2005, p. 112).

The Future of Nursing Term Paper Example | Topics and Well Written Essays - 1000 words

The Future of Nursing - Term Paper Example In fact, even the report recommends that even the already registered APRN nurses have to acquire advanced professional studies to improve their training skills. Transformation of Nursing Practice The IOM (2001) gives important report to the transformation of the future nursing as it recommends the need for nursing practice in the healthcare institutions in the US. The demand for practicing nurses is about 10 percent. This implies that the US government has taken initiative to train nurses for the future heal care services. The focus on practicing has transformed the nursing operations to a high level of competence and confidence. The need to practice however faced challenges when the registration of APRN nurses. There is an ongoing negotiation for the ban to be lifted so that Advanced Nurses may continue with their practicing. This is very essential during the discovery of the new healthcare systems focused on the well-being of patients. The competence of nurses to meet the needs of patients is supported by their scientific knowledge and their unlimited abilities to adapt to the changes in the Medicare systems (Shell, 2002). The practicing has developed a reliable number of highly skilled nurses who are able to provide advanced services that could otherwise remain to be the responsibilities of professional physicians. It is not logical to engage highly trained physicians even though they have broader and special training than the APRN nurses. The IOM (2001) recommends that because the future need for more cost effective systems of health services, there should be opportunity for practicing nurses to take roles that are more responsible in the operation of the modern healthcare system. They are not only... This report approves that improvement in nursing education will assist in the process of eradicating ignorance and the risks of unethical and unprofessional services. The solution and the risk mitigation strategy for this possibility are to develop a team of educated workforce. The report argues that effective education model and improved system of education will prepare the future nurses to be able to manage leadership responsibilities. The US government is committed to supporting education geared towards the development of teams of nurses focused on improved quality and reliable outcomes. For the future healthcare to realize the value of nursing profession, then the IOM report argues that there is no substitute to educating nurses. In fact, even the report recommends that even the already registered APRN nurses have to acquire advanced professional studies to improve their training skills. The competence of nurses to meet the needs of patients is supported by their scientific knowl edge and their unlimited abilities to adapt to the changes in the Medicare systems. This essay makes a conclusion that as the US realizes the need and the opportunity to change the system and services in the health care institutions, nurses are able to play vital responsibilities in the process of implementing the transformation. The key recommendation about leadership is that nurses should work with stakeholders to ensure that they provide unlimited high quality healthcare services and at the same time, participate in the decisions that change the working environment in the institutions. Indeed, nurses have strong influence on the outcome of the future healthcare services.

Challenges IT Managers face when moving to cloud computing Research Paper

Challenges IT Managers face when moving to cloud computing - Research Paper Example As a result, many IT managers are cautious in adopting and moving to the cloud because of the challenges thereon including potential vendor lock-in and security concerns. These challenges are mostly non-technical since they are concerned with how existing management, policies, processes and employees are affected by a move to the cloud (Beheshti, 2011). For IT managers, a move to the cloud is potentially a disruptive process to the current workplace. For instance, an IT manager for an organization who in the past decade has been patching OSs, locking down data center hardware, securing applications and developing disaster recovery plans would be in rush of moving on to the cloud (Holtsnider & Jaffe, 2012). They will be faced with the question of SLAs-Service Level Agreements; this is because, if proper care is not taken, some SLAs may lock them into remaining with a cloud provider that does not meet expectations. IT managers need to understand what level of services they can rely on when moving to the cloud. Secondly, there is the question of application security; protection of clients and organizations data is on top of any IT manager’s priority list. IT managers, therefore, have the responsibility of checking the security standard of any cloud service they intend to employ. Cloud computing offers very many choices with reg ards to applications or software the company needs to use, as a result, a choice dilemma arises. IT managers, when moving to the cloud are faced with the issue of loss of control and reliability issues. Other challenges include the need of creating cost-reflective charging and metering of service consumption; managing service brownouts and blackouts; architecting frictionless, pure virtualized services and applications that are easily scalable (Molen, 2010). Despite these challenges, there are several benefits that IT managers derive from

Equity law Essay Example | Topics and Well Written Essays - 1250 words

Equity law - Essay Example Practically, Hudson (2009) avers that modern equity is limited by both procedural and substantive rules, with legal writers tending to focus on prevailing technicalities. From these are drawn the twelve ‘vague’ ethical statements, referred to as the maxims of equity. The ethical statements further guide in the application of equity according to civil law (Hudson, 2009:24). The concept elicits criticisms that are traceable to historical conceptualization, during its development. This is mainly based upon its lack of fixed rules, further augmented by the fact that it later on lost a majority of its flexibility. The law on perfectly constituted trusts and perfect gifts has been ‘tolerably clear’ since 1862 (Halliwell, 2003:192). This is traceable to the authoritative statement by Turner during the Milroy v Lord case (4 De G.F. & J. 264; 45 E.R. 1185; [1861-1973] All E.R. Rep. 783). Use of the term ‘tolerably clear’ is necessitated by the presence of exceptions, which were previously articulated by courts previously. Influential in this regard is interpretation of the Privy Council’s advice, during the Court of Appeal’s hearing of the Pennington v *Conv. 193 Waine case (Halliwell, 2003:192). Subsequent interpretation of the court’s ruling was viewed as providing courts of equity the unfettered discretion, concerning whether voluntary trusts or gifts should take effect. This is with regard to the role of ‘un-conscionability in Equity’, which requires principled reasoning. Pundits are thus of the view that courts of law need to utilize principled approaches, as opposed to the exercising of unfettered discretion that is based on individual notions of judges pertaining to what is fair or not (Halliwell, 2003:194). The presence of ‘unfettered discretion’ potentially has far reaching consequences, with regard to voluntary property dispositions. Thus, the presence of voluntary settlement can occur by way of

Cost and Benefits of Inward Labour Migration to the United Kingdom Essay

Cost and Benefits of Inward Labour Migration to the United Kingdom - Essay Example This paper illustrates that the native population becomes hostile because they have to compete for the minimal jobs opportunities with the immigrants. In addition, an increase of immigrants leads to a restrained growth of labor cost. As for the current policy towards labor migration in the UK, it was noted that currently these police aim at discouraging labor migration to the UK, and so far the policies have been able to decrease the number of net migration to the UK. Firstly, Hatton and Tani defined immigration as the process of going to live in a foreign country permanently. Secondly, immigrants are persons who go to live permanently in a foreign country. It is of an essence to acknowledge that there are cases of illegal immigration in the United Kingdom and the European region at large, but this present study will mainly ignore the existence of illegal immigrants in the UK. Greenaway and Nelson stated that inward labor migration to the United Kingdom has been facilitated by global ization, which encourages the movement of labor from one region to another. In particular, as of 2010, immigrants in the UK made up ten percent of the entire UK population and currently, the number of international immigrants to the UK stands at 250,000. The Institute for Public Policy Research noted that the UK authorities try to control immigration into the country using a Point Based System that rationalizes the control of immigration. The system has five tiers that include highly qualified personnel, skilled personnel with job offers in the UK, students, and temporary employees. However, the tier for less qualified personnel was recently suspended. It is crucial to note that immigrants are motivated to migrate to foreign countries mainly because of prospects or possibilities of getting high paying jobs, and favorable tax and welfare systems in the foreign countries. Secondly, immigrants are motivated to migrate into foreign countries because of non-financial reasons that include better living standards in the foreign country, opportunities to study in the foreign countries, or an opportunity to rejoin other family members residing in the foreign countries

Compare the jurisdiction of the International Court of Justice and the Essay

Compare the jurisdiction of the International Court of Justice and the Permanent Court of Arbitration in the resolution of Inter - Essay Example The PCA was a precursor to all the other international institutions formed to resolve international disputes, including the International Court of Justice (ICJ) formed in 1945 under the convention of the United Nations. Arbitration, which has turned into a hugely popular process in the last 50 years for commercial dispute settlement is widely accepted amongst the various states worldwide that regularly enforce the resolution awarded by the court of arbitration. However, the ICJ and the scores of other similar tribunal bodies created by the states have not become popular, and their rulings are not widely accepted by the various states. Despite the popularity of the arbitration body, both the institutions (PCA and ICJ) face criticism from the experts, while observations reveal that a lack of enforcement of the awarded statements remains a major problem for both the bodies. In this context, the article will examine the differences in the jurisdictions of PCA and the IJC in the resolutio n of International Investments/Commercial Disputes. It will study various texts to identify the problems associated with these international legal bodies especially created for resolving global commercial problems. The jurisdictions of the International Court of Justice and the Permanent Court of Arbitration in the resolution of International Investments/Commercial Disputes 1 Introduction Traditionally the jurisdictions of courts depend primarily on the consent of the contending parties. The first famous commercial dispute case was seen in the 19th century during the US civil war, where consent was forwarded by Britain. Here we find that US had submitted the ‘Alabama Claims’ under the jurisdiction of arbitration.1 This claim centred on the activities of a particular ship named The Alabama, built by an English shipyard and later sold to the Confederates, during the civil war. Here U.S. felt that Britain had contravened the neutrality rules, and it claimed compensation un der the Three Rules of Washington for the losses suffered by its army when the Confederacy used The Alabama. In this case, under arbitration, the verdict went against Britain, whereupon the state took a political decision to accept the indictment, as awarded by arbitration. This process of submission to arbitration to solve a dispute that was transnational in nature and the manner of resolution encouraged other states to also start using arbitration, which finally led to the formation of the Permanent Court of Arbitration (PCA). During the initial years, a large number of inter-State disputes came under the various tribunals established under PCA.2 Since PCA was primarily established to resolve disputes between the states, all its initial tribunals were asked to decide on disputes related to matters on public international legal issues like treaty implications, state duties, and territorial sovereignty. Many of the principles formed during these early years still hold good as intern ational laws, often given as a reference by other international bodies,

CRH the Strategic Positioning and Direction Essay

CRH the Strategic Positioning and Direction - Essay Example As the discussion highlight, CRH through its core business of building material products has positioned itself as a market leader by acquiring promising established firms in diverse markets both locally and globally. The firm has also evolved a stratagem of varying its expansion in varied geographic, merchandise and diverse sectors hence spreading or securing a financial stability from the different regions while offering expansion prospects. This has enabled the firm to surpass other companies within the same industry through its unique competitive advantage. In this regard, CRH acquisition or expansion unto the US market has greatly propelled its growth as the region has become its main growth market from the 1990s. Nevertheless the domestic Irish market has been dominated by CRH with a 60 percent share of the cement market that generates a 40 percent return on net assets reflecting the vibrant Irish building segment and minimal mechanized company tax at 12.5 percent and the profou ndly devalued chattels. One of CRH’s management stratagems is the operation of a federal structure consisting of undersized core home office and four regional product oriented segments. CRH has thus encouraged autonomous management utilising local market familiarity of the local managers to take advantage of local market knowledge while maintaining a tight leash on company guidelines and rules. The U.S. Office of Personnel Management advocates the application of the Balanced Scorecard framework to evaluate various growth sectors in an organisation. This encompasses a transformation stratagem into functioning conditions by evaluating a complete assortment of perceptions including: financial, clients, in-house, and information and development. CRH uses a similar strategy by closely monitoring its various divisions and regions. CRH espouses a thorough move towards projects appraisals, progress and reassessment.

Life today is better Essay Example for Free

Life today is better Essay Nowadays life is more comfortable, convenient and better than it was a century before. Modern facilities for health, education, communication and transport have added a lot in bringing betterment to the life of people. Advances in technology have provided people with many ways to spend their leisure time and they also have more opportunities to utilize their physical and mental abilities to achieve a better living standard. Technology and education have got much better as compared to the past as there are more schools, colleges and universities giving basic and modern education. Subsequently, it has revolutionized all the sectors of society. For instance, in the past 100 years, research surveys indicate that millions of people died due to disease outbreaks and absence of cures and appropriate health facilities. But now the mortality rate has significantly reduced because there are hospitals available almost in every town, equipped with basic emergency requirements. Medical research and inventions have eradicated many diseases from the world. Communication has become much easier and fast as internet, mobile phones, television are available nowadays. There is no need to write long descriptive letters and wait for the response for long time. One can talk and even watch his loved ones with only a single click. They provide a better source of recreation too, thus helping to get rid of boredom. Similarly, infrastructure has been improved hence it has upgraded the standard of travelling. One can travel long distances using airplane in few hours while it was not possible some years ago. People had to travel for days to cover long distances on animals, keeping heavy luggage and food with them. Development in industrial sectors has opened new areas for work to earn a living. It has introduced a wide range of career choices so that one can opt for what he likes to do instead of sticking with the occupation of ancestors. It can be inferred from the above arguments that standard of life is far better than it was in the past. People have more facilities and choices for spending and maintaining their lives. It has all happened due to the advent of education and technology that was absent in the past.

Hydromorphone

Hydromorphone The name of the drug is called Hydromorphone. The systematic name (IUPAC) is 4,5-epoxy-3-hydroxy-17-methylmor-phinan-6-one. Hydromorphone has a chemical formula of C17H19NO3 . There are four functional groups in Hydromorphone: An Ether group A Ketone group An Amine group (tertiary) A Phenol group Stereochemistry and conformation: Hydromorphone has 4 chiral centres (Four different groups attached to a sp3 hybridised carbon one chiral centre). Therefore it has 24 = 16 stereoisomers. Carbon number 1 has R-configuration Carbon number 2 has R-configuration Carbon number 3 has S-configuration Carbon number 4 has R-configuration Hydromorphone is a semi-rigid molecule because it is composed of a five-member ring system: the phenolic ring (A), the cyclohexane ring (B), the cyclohexanone ring (C), the N-methyl piperidine ring (D), and the tetrahydrofuran ring (E). The molecule has a T shape. Rings A, B and E form a vertical plane where the C and D form the horizontal plane. Ring C exists in a chair conformation due to saturation of C-C double between C7 and 8. Ring D also exists in chair conformation. Synthesis: Commercially, Hydromorphone is made from morphine via either direct rearrangement (reflux alcoholic or acidic aqueous solution of morphine with platinum or palladium catalyst) or reduction of morphine via catalytic hydrogenation, this two reactions both produce Dihydromorphine. The Dihydromorphine then undergo Oppenauer oxidation, where it is oxidised with benzophenone in the presence of potassium tert butoxide or aluminium tert butoxide to form Hydromorphone. Drug stability: The half-life of Hydromorphone is 2.6hours through oral route, where it takes 18.6 hours for sustained release Palladone. Hydromorphone hydrochloride is affected by light, although hydromorphone hydrochloride injection may develop a slight yellowish discoloration, this change does not indicate loss of potency. Hydromorphone hydrochloride injection should be protected from light and stored at a controlled room temperature of 25 degrees C, but can be exposed to temperatures ranging from 15 to30 degrees C; freezing of the injection should be avoided. Hydromorphone hydrochloride tablets should be stored in tight, light-resistant containers, usually at 15 to30 degrees C; however, the manufacturer recommends that the 8-mg tablets be stored at 15 to 25 degrees C. Hydromorphone hydrochloride oral solution should be stored in light-resistant containers at 15 to 25 degrees C, and suppositories of the drug should be stored at 2 to 8 degrees C. Hydromorphone hydrochloride injection reportedly is physically and chemically stable for at least 24 hours in most common IV infusion solutions when protected from light at 25 degrees C. Hydromorphone is slightly soluble in water, freely soluble in alcohol and very soluble in chloroform. Formulation and packaging: In the U.K. Hydromorphone is only available in form of oral capsules and modified release capsules, which means it is released slowly to extend the length of the drugs effect. Available strengths for hydromorphone hydrochloride (Palladone ®): 1.3mg (orange/clear), net price 56-capsules pack =  £8.82; 2.6mg (red/clear), 56- capsules pack =  £17.64. Where for the modified (release Palladone ® SR): m/r, hydromorphone hydrochloride 2mg (yellow/clear), net price 56- capsules pack =  £20.98; 4mg (pale blue/clear), 56- capsules pack =  £28.75; 8mg (pink/clear), 56- capsules pack =  £56.08; 16mg (brown/clear), 56- capsules pack =  £106.53; 24mg (dark blue/clear), 56-cap pack =  £159.82. [BNF 56 page 235-236]. Lipinskis Rules: The molecular weight of Hydromorphone is 285 g/mol. (below 500) The Log P of Hydromorphone is +1.69. (lower than +5) There is only one hydrogen bond donating group, which is the hydroxyl group in Phenol. (less than 5 groups) here are only three hydrogen bond accepting groups. (less than 10 groups) The functional groups are generally stable to metabolism, i.e. hydrolysis and oxidations. According to the Lipinskis rules of five, Hydromorphone is an orally active drug. LogP and discussion of hydrophobic/hydrophilic properties: It is possible to predict the Log P of a molecule by using the Hydrophilic-Lipophilic Values (p Values) for organic fragments. This gives (+0.5 x 11) + (+2 x 1) + (-1 X 3) + (-1 X1) = +3.5. Therefore, the Predicted LogP = +3.5. Since 3.5 is greater than 0.5, hydromorphone is insoluble in water. (Soluble in water if smaller than 0.5) According to the predicted LogP, Hydromorphone is a very hydrophobic (lipophilic) drug and it can pass through the membrane layers in cell and enter the bloodstream (high absorption). Hydromorphone is insoluble in water because of its non-polar groups. They are: The long aliphatic and aromatic hydrocarbons, i.e. cyclohexanes and the phenyl group. These non-polar groups will not interact with polar water molecules as they cannot form hydrogen bonds together and therefore insoluble. pKa and ionisation state: Hydromorphone has a pKa of 8.2 at 20 degrees C [Medicine Complete], it is weakly acidic. To calculate the percentage of ionization of Hydromorphone (weak acid) at different pH, Equation 1 can be used: Equation 1 % ionisation= 1001+antilog(pKa-pH) At pH 2: % ionization = 1001+antilog(8.2-2) = 6.31 x 10-5 % At pH 7.4: % ionization = 1001+antilog(8.2-7.4) = 13.7% At pH 10: % ionization = 1001+antilog(8.2-10) = 98.4% From the calculations on the previous page, I can conclude that only 6.31 x 10-5 % of hydromorphone is ionized at pH 2, i.e. in the stomach. Therefore, there are 100% 6.31 x 10-5 % = 99.9999% of unionised Hydromorphone which can pass through the membrane barrier and enter the bloodstream. Hydromorphone is highly absorbed by the body in stomach. Mode of action: Hydromorphone is an opioid analgesic; it reacts with the opioid mu-receptors. The mu-receptors are discretely distributed in the human brain with high density in the posterior amygdala, hypothalamus, thalamus, nucleus caudatus, putamen, and certain cortical areas. These receptors are also found in the spinal cord and gastrointestinal tract. It binds onto the mu-receptors and exerts its principle pharmacological effect on the Central Nervous System and gastrointestinal tract to produce analgesia and sedation. Hydromorphone is highly absorbed by the human body and it shows the analgesia effect very quickly once enter the body. It is 8 to 10 times stronger than morphine due to its hydrophobicity (very lipophilic). Bibliography: Samuel, B., Stanley,G., Robert, R. (2004), Process for the Synthesis of Hydromorphone, http://www.wipo.int/pctdb/en/wo.jsp?WO=2006005112IA=AU2005001002DISPLAY=DESC, Date accessed 23/04/10. Author unknown. (Date unknown), One-pot Isomerization of Morphine to Dihydromorphinone (Hydromorphone), http://www.erowid.org/archive/rhodium/chemistry/dihydromorphinones.html, Date accessed 23/04/10. Author unknown.(2006), Hydromorphone, http://www.patient.co.uk/medicine/Hydromorphone.htm, Date accessed 23/04/10. Hildebrand, K., Elsberry, D., Anderson, V. (2001), Stability and Compatibility of Hydromorphone Hydrochloride in an Implantable Infusion System, Journal of Pain and Symptom Management, 22 (6), Page 1042-1047. Author unknown. (2010), Hydromorphone Suppository, http://www.drugs.com/cdi/hydromorphone-suppository.html, Date accessed 24/04/10 Lipinski, C. (2004), Lipinskis rule-of-five, http://www.bioscreening.com/reference/lipinski_rule.htm, Date accessed 24/04/10. Author unknown. (2009), Showing drug card for Hydromorphone (DB00327), http://www.drugbank.ca/drugs/DB00327, Date accessed 24/04/10. Clarkes. (2006), Clarkes Analysis of Drugs and Poisons Hydromorphone, http://www.medicinescomplete.com/mc/clarke/2009/CLK0851.htm, Date accessed 24/04/10. Author unknown. (2008), Monograph Hydromorphone Hydrochloride, http://www.medscape.com/druginfo/monograph?cid=meddrugid=11338drugname=Hydromorphone+Rectmonotype=monographprint=1, Date accessed 24/04/10. BMJ Group,. (2008). British National Formulary 56, London, RPS Publishing. Bruice, P,. (2004). Organic Chemistry, Fourth Edition,Prentice Hall ,Pearson. Lo,K,. (1998) Synthesis of N- Phenethylnorhydromorphone, https://circle.ubc.ca/bitstream/handle/2429/11862/ubc_2001-0456.pdf;jsessionid=8D12F28D380E801AE9A422C0F9CD3435?sequence=1, Date accessed 26/04/10

Critical perspectives on management and leadership

Critical perspectives on management and leadership There is a difference between what theorists believe managers should do, what managers believe they should do and what managers actually end up doing (Grint, 1995). Applying critical theory to determine what is what and who has what. Critical Theory The Frankfurt School of Critical Theory is the longest and most famous traditions of Marxism. This tradition is often referred as critical theory- meaning a special kind of social philosophy from its inception in 1923 by Felix Weil (Seiler, 2004). The critical theory of society of the Frankfurt School continues to excite interest and controversy (Kellner, 2001). A theory is critical to the extent that it seeks human emancipation, to liberate human beings from the circumstances that enslave them. A number of critical theories have emerged in connection with the many social movements that identify varied dimension of the domination of human beings in modern societies (Gutting, 2003). Thus, the term critical theory was used as the symbol of a philosophy which questions the effective order of political and social modernity through an order of immanent critique. It was mainly an attempt to regain a critical potential that had been overrun by recent intellectual, social, cultural, economic and technological trends. The term Critical theory has its origins in the 20th century Frankfurt School, and now is associated with scholars across a range of disciplines.   Its purpose of inquiry is to confront injustices in society (Clark, 2004).   Critical Theory has been deeply concerned with the fate of modernity, and has offered systematic and comprehensive theories of the trajectory of modernity. Critical theory began by putting Marxian political economy at the centre of analysis, and early critical theory was materialist and committed to socialism (Gingrich, 2000).   Critical theory has generally been committed to the idea of modernity and progress, while at the same time noting the ways that features of modernity can create problems for individuals and society (Kellner, 2000). This is much reflected on the 21st century, though there is progress in many things, but still issues like globalisation tends to pose important problems for the society.   According to Heilman (1998), being critical involves understanding the sets of historically contingent circumstances and contradictory power relationships that create the conditions in which we live.   Theory helps us to organize the world, to sort out the details, to make some coherent sense out of a kaleidoscope of sensations (Ayers, 1992). When theory is theorized, as stated by Heilman (1998), the imperatives of practice bring the theory down to the ground.   Phenomena are observed and experienced; this experience informs theory; and then the theory is further modified as a result of additional practice.   Rather like fiction writing, critical theorizing is a process of imagining and describing a non-real but possible world.   The critical theorists have deeply influenced contemporary social theory, communication theories, cultural theory and many more for a number of decades.   According to Clark (2004), Critical theorists are committed to understand the relationship between societal structures (such as economic and political) and ideological patterns of thought that constrain the human imagination and thus limit opportunities for confronting and changing unjust social systems.   Critical theorists emphasise that theory and research must serve emancipator interests, to create a world that satisfies the needs and powers of social actors (Sanghera, 2004).   According to critical theory, people are dominated by a false consciousness created and perpetuated by capitalism in order to preserve the hegemony of those in power (Meyer-Emerick, 2004).   Due to this cause, one can assume that it prevents people from freely pursuing their own interests.   This dissent is only dismissed if people begin to see the contradictions between the social construction of the world and their lived experience.   Critical Management Studies Critical management studies also known as CMS which is the known as the term that describes the a diverse group of people that has adopted the critical or questioning approaches to management, this term emerged of recent years. The report outline The above statement sets the mood for this report, as the report will be looking at how the critical management theory of yesterday applies to the modern western approaches of management today.   Another key aspect will be on trying to articulate the connections between the management perspectives of contemporary society in the critical theory.   The focus will be on Karl Marx and Michael Foucault as critical theorists and how their perspectives affect the management and leadership in today modern western era. Marx argued that capitalism, like previous socioeconomic systems, would inevitably produce internal tensions which will lead to its destruction. Just as capitalism replaced feudalism, he believed socialism would, in its turn, replace capitalism, and lead to a stateless, classless society called pure communism; Marx economic relationship between managers and the workers. Whilst Foucault argued that patterns in disciplinary behaviour found in management practices. management and leadership Scientific management Scientific management (Taylor System) also known as Taylorism is a theory of management that analysis and manufactures workflows to improve employee (labour) productivity. The idea was developed by a Frederick Winslow Taylor between 1880 and 1890, and it was the first published monograph (written documents). Frederick Taylor believed that decisions based upon tradition and the rules of the thumb should be replaced by accurate procedures that are developed after a study of an individual at work. This means that there is a high level of managerial control over employee work practices. Scientific management is a distinction on the theme of efficiency; it developed in the 19th and 20th century were instance of large recurring theme in the human life of increasing efficiency, decreasing waste and using experiential methods to dictate what matters rather than accepting pre-existing ideas of what matters. Management today is the greatest use of scientific management is a form to contrast a new and improved way of doing business. Leadership Leadership is having the ability to give guidance to those that will follow. Those that follow will help to complete the mission. It is an immature science and the body of knowledge in the field has developed through a series of fits and starts. Leadership is a soft science, just as anthropology, sociology and psychology. It can not be proven exactly what it is. Leadership is an art; the skilful application of leadership behaviours beyond techniques is much the same as the skilful application of brushstrokes by a master painter. Leadership is both rational and emotional. It involves both sides of human experience. It includes actions and influences based on reason and logic as well those based on inspiration and passion. Leadership is a social process shared among all members of a group. (Yolk, 2002) Leadership also involves in political activity as in power activity; conversely, it is much more like transformational leadership. Political processes involve efforts by members of the organization to increase their power or protect existing power sources (Pfeiffer, 1981). Although the ultimate source of political power is usually authority, control over resources, or control over information, political power involves influence processes that transform and magnify the initial basis of power in unique ways Karl Marx A Marxists thought is based on this lifestyle, a science of logic called Dialectics. Thus, Marxism is both a theory and a practice. The theories of Marxism are based on a scientific method of thought called dialectal materialism.   Theory is based on a particular set of conditions that are always finite, and thus, any theory is necessarily limited. To test the validity of theory, Marxists rely on empirical evidence as the criteria of truth (Basgen, 2005). Marxism embraces modernity and Marxists argue that one of the main problems is that capitalism puts fetters on the progressive forces. The forces of capitalism are viewed as progressive in sweeping away the traditional, religious, backward, and feudal forms of society, spreading industrialisation and urbanisation across societies (Moody, 2003). Michel Foucault His studies challenged the influence of German political philosopher Karl Marx and Austrian psychoanalyst Sigmund Freud. Foucault offered new concepts that challenged peoples assumptions about prisons, the police, insurance, care of the mentally ill, gay rights, and welfare (Ron, 2000). The main influences on Foucaults thought were German philosophers Frederick Nietzsche and Martin Heidegger.   The connect.net website, describe Foucaults thought as explored the shifting patterns of power within a society and the ways in which power relates to the self. He investigated the changing rules governing the kind of claims that could be taken seriously as true or false at different times in history. critical analysis Marx critique of capitalisms Capitalism is the system that upholds the relationship between the owners of the means of production and workers. The former comprise the bourgeois class and the latter the proletariat Marxs critique of capitalism was that while this system had incredible power and potential to transform human society positively, in actual fact it resulted in exploitation and ultimately limited the possibility for further improvement (Powell, 2001). Moody (2003), describe this environment as workers were emancipated from traditional limits but became slaves of the new factory system, monopolisation resulted in limits on trade and further progress, and the state acted in the interests of the bourgeoisie rather than society as a whole. Commodity Fetishism Labour Power To be clear about is what the capitalist has bought. The worker has sold not his labour but his ability to work. This Marx calls his labour power. Also, as Marx defines, labour power is the abstraction of human labour into something that can be exchanged for money. In addition, capitalism can purchases labour power as a commodity. In other words, Labour power is a commodity governed by the same laws as other commodities. Its value is determined by the labour-time necessary for its production. Labour power is the ability of the worker to work. It is consumed by the capitalist in the actual labour-process. (R.Sewell and A.Woods) Marx explains, I use the term labour power or capacity for labour, to denote the aggregate of those bodily and mental capabilities existing in a human being, which he exercises whenever he produces a use-value of any kindà ¢Ã¢â€š ¬Ã‚ ¦ The value of labour power, like that of every other commodity, is determined by the labour time necessary for the production, and consequently for the reproduction as well, of this specific article as well. Capitalism Power As Campbell (1981:34) describes, à ¢Ã¢â€š ¬Ã‚ ¦as in slavery, where the producers themselves are owned by the slavery owners; in feudalism where the land is owned by the landlords; or in capitalism where machinery and factories (capital) are owned by capitalists. In capitalism, the machineries and factories is not the only thing owned by capitalists (or factory owners), also labours. For example, in a car making factory, all the machineries are fixed assets to the factory owner, machineries can not make profit for the factory owner if no one operates them, and so labourers who operate machineries are the main assets to the factory owners. In addition, labour power is a commodity (which is bought and sold on the labour market), (The Marxist critique of capitalism) because it has an exchange value. As Campbell (1981: 38) says all commodities labour power has an exchange value, its price (the wage), yet again like all commodities, it also has use value to the purchaser. The purchaser here is any capitalism or any factory owners. It continues one purchased, like any commodityà ¢Ã¢â€š ¬Ã‚ ¦ Labour power is owned therefore, like a machine, and is put to work (Campbell 1981:38) As the labour power is a commodity, so once it is purchases by factory owner, the owner has the power to either use it or exchange it to others. Also, in capitalism, once the owner purchases new labour power, he has the rights to make decision on how much he will pay to his new labourers, and how long the new labourers will work every week; also he can fire any of the labourers in his factory any time if he feels not satisfied with them. à ¢Ã¢â€š ¬Ã‚ ¦ in a capitalist economy the vast majority of people have only their labour power to sell in order to gain income with which to purchase food, clothing, housing and other goods and services. The means of production are owned by the capitalist class and if they are unwilling to hire labour, or wish to reduce the numbers of workers they employ, this puts workers prosperity immediately at risk (Campbell 1981:111) Marxs argument was against capitalism, which he referred to as a stage at which every society must go through that can bring about the seed of its own destruction. He indicated that human essence was labour and physical effort needed in the production of the means of subsistence. Hence, some forms of production are needed for survival. The suggestion being that it is acceptable for oneself but not for others because some individuals may have all factors of production (capital, entrepreneurship, labour and land), while others may have nothing but just their own labour, which eventually will result in uneven distribution of wealth and income. Additionally, Marx argued that capitalism deprives the labour force of their creative fulfilment, and since they are portrayed to be the already planned part of the production process, they are unable to achieve self-actualisation. Exploitation and Alienation For Marx, this alienation works as a process, but it can be broken up into 3 different aspects for analysis. The first aspect of alienation under analysis is how workers are alienated from the product they produce. Under capitalism, the object the workers produce is surrendered for the wages they receive. The workers then loose any relation to the object they are producing because they are handing it over. This is of course is different from the system of self-sufficiency, where the workers have a much more direct relationship with the object that they produce. As the workers become more independent of their product, they transfer power to the employer. As mentioned with Marxs critique on the political economy, the more objects the worker produces, then the more power the employer possesses which will lead to a greater weakness to the workers. Therefore under this system, the workers are only competing to be exploited. This is a form of alienation, because the object that the worker produces becomes an alien entity to him, independent of his control and ultimately controls the worker. Another aspect of alienation that Marx examines is how the self becomes another alien entity to the worker. Under the mode of capitalism, the working conditions are established by the capitalists and not by the workers themselves. These conditions are established along the grounds of the capitalists drive for profits, rather than the workers need for self-fulfilment. Marx felt that self-fulfilment was a major aim of a person, and felt that under the system of capitalism, where your working conditions are created by your employer, it was impossible for the worker to gain this self-fulfilment. He also felt that the capitalist employers were victims of this problem too because if they didnt drive for profits, then they would be put out of business. The labour itself is described by Marx as exterior to the worker, that is, it does not belong to his essence. Therefore he does not confirm himself in his work, he denies himself, feels miserable instead of happy, deploys no free physical and intellectual energy, but mortifies his body and ruins his mind (David McLellan 2000). Explain Marxs articulation of exploitation. The practice of mistreat of workers in an environment that is deliberately designed to maintain it, i.e. capitalism, Marxs conforming the workers alienated by/owners of the means of production to gain profits at the expense of the workers (e.g. managers forcing employees to undertake tasks outside their job description in order to cut costs and maximise profits) because people are alienated they conform to the demands of their employers in order to keep jobs safe. Foucault disciplinary Power Moves away from the economics of Marx. Looks at power and reconceptualises it. Management as a representation of power relations in society. Specific rules maintain, regulate and institutionalize practices in a work environment (office, factory, school, etc), Power- Disciplinary power the panopticon as a illustration of society, the middle tower is all seeing yet prisoners always obey without knowing for certain whether they are being monitored, by whom or by how many. The result is the creation of self-regulating, obedient and disciplined prisoners (at least in theory). Relate this form of disciplinary power to management. Power as the central driving force in a society within a group of people in a working environment. Manager doesnt create a system the manager merely plays along with the rules, thus maintaining the relations of dominance and dominated. Critical Analysis on Leadership Over the influence process of leadership, it needs power. (Northhouse, 2007). Leaders are usually described as wielders of power in the discussion of leadership because they are individuals who dominate others. Power is the capacity or potential to influence another party (Mint berg, 1983; Pfeiffer, 1981, 1992). It is talked as the basis of leadership according to many political theorists like Machiavelli through academic political scientists such as Marx in the twentieth century. People have power when they have the ability to affect others beliefs, attitudes, and courses of action. Ministers, teachers, doctors, and coaches are examples of individuals using power to effect change in people. In commercial, there are two major types of power, position power and personal power (Bass, 1960; Etienne, 1991): Position power refers the power a person derives from a particular rank in a formal organization system, for example, department heads have more power than clerical staff in position. It includes potential influence derived from legitimate authority, control over resources and rewards, control over punishments, control over information, and control over the physical work environment.   Personal power refers the power a leader derives from followers. It includes potential influence derived from task expertise and potential influence based on friendship and loyalty. Followers give leaders power when leaders act in ways that are important to them. Power is also inherent in a persons position in the organization. (Bass, 1960; Etienne, 1991) According to Northhouse (2007) the current dominant leadership paradigm is the transformation approaches which is a process that changes and transforms people. The elements at the heart of transformational leadership are: idealised influence, inspirational motivation, intellectual stimulation and individual consideration. Critical Analysis on Scientific management The Marxist theory of capital sees labour as a cost of production resulting in the alienation of workers as the need for labour surfaces from the physical needs defined by the fundamental relationship between humans and their physical environment (Hatch, 1997, p.27).   Taylors ideas on scientific management (1990) have similar economic themes to Marx and Adam Smith.   By viewing management as a science, he broke down the managerial problem into stages of research, definition, analysis and implementation.   His principles were inherently based on the assumption that people put in as little effort as possible into their work and were soldiering on in order to earn money.   This shifted all the responsibility from the worker to the manager and scientific methods were used to determine the most efficient way of working.   After selecting the best person capable of performing the task, they were trained to work efficiently and their performance was strictly monitored.   In hin dsight, though this may have appeared to be a good generic strategy for the success of a firm, it heavily depended on whether the optimal method of producing could be found and whether or not the strategy was implemented correctly.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   conclusion

The Catcher in the Rye :: essays research papers

The catcher and the rye is about the struggle of a boy to find a point to his life. The author of this masterpiece, J.D. Salinger, gives a flawless performance of the thoughts and feelings of a skeptical teenage boy. Holden Claufield despises the world of phonies he has come to understand. He doesn’t have many friends, and he is failing in all his classes. He has many problems along those lines, and some how, all of his problems can be related to his younger brother’s death. Holden will come to find that life is what you make of it and some times having a family that cares for you, is incredibly important.   Ã‚  Ã‚  Ã‚  Ã‚  Holden is quite the negative type, for whatever reasons. He takes interest in nothing because he can easily find a logical reason why not to. He doesn’t even portray in social collaboration amongst schoolmates, aside from Stradlater and Ackley of course. He obviously does not join sports, plays, and other related activities, most likely because they are all too social. Holdens relationship with Stradlater, a GQ roommate, was more of a pastime activity, rather then a real friendship. Though Holden is a rather negative guy his thought structure is pure, and he is in general a good person with a free mind.   Ã‚  Ã‚  Ã‚  Ã‚  Holdens disappointments all share a common center of rotation. â€Å"people† is the key problem. He doesn’t like how they work, how they pretend to be something they are not. Like an indirect lie that is shouted with out a word being said. It is people that make the worlds a huge and utter disappointment to Holden. He even has a name for such people, he calls them â€Å"phonies†. The reason for the name is quite self-explanatory. The other type of people that disappoint Holden, are those who are with out respect for anything. The type that only care about what is important to themselves. Ones who would write an obscenity where children play, for self-amusement. Holden doesn’t like these types all, but he keeps his thoughts to himself and remains at peace. Though Holdens negativity and disappointment level is great, he is unknowingly in search of happiness. Holdens initial life plan was to settle him self away from society, and if by chance there we people in this sanctuary, he would pretend to be deaf. One true thing that made Holden happy was sharing a moment with his sister, Peobe.

Alices Adventures in Wonderland, Through the Looking Glass and What Al

Alice's Adventures in Wonderland, Through the Looking Glass and What Alice Found There: For Adults Only! Â   "'Curiouser and curiouser!'cried Alice" (Carroll, Alice's Adventures in Wonderland 9). At the time she was speaking of the fact that her body seemed to be growing to immense proportions before her very eyes; however, she could instead have been speaking about the entire nature of Lewis Carroll's classic works Alice's Adventures in Wonderland and Through the Looking Glass and What Alice Found There. At first glance, the novels seem easy enough to understand. They are simple children's stories filled with fantastical language and wonderful worlds. They follow the basic genre of nearly all children's work, they are written in simple and clear language, feature a young hero and an amazing, unbelievable cast of characters, are set in places of mystery and illusion, and seem far too nonsensical and unusual for adults to enjoy. Even their author, Lewis Carroll, believed them to be children's stories. Yet Carroll and generations of parents and children have been wrong. While these stories ma y seem typical children's fare, they are distinctly different. Their symbolism, content, and message make the Alice books uniquely intended for adults. Charles Lutwidge Dodgson was born in 1832 in Victorian England. He was a mathematics professor, but he had a very peculiar dual identity. "Most of the time he was C. L. Dodgson, the shy, stammering mathematics professor, but on occasion he became Lewis Carroll, the dynamic fantasist and parodist" (Matuz 105). He began his career in writing by publishing typical and uninspiring tracts about mathematics and politics, but after an inspirational boat ride with three young girls, he began the... ...dventures in Wonderland, by Lewis Carroll. The Sewanee Review XXXV (1927): 393-398. Hudson, Derek. "Lewis Carroll." British Writers 5 (1982): 265-266. Leach, Elsie. "'Alice in Wonderland' in Perspective." 1964. New York: Vanguard Press, Inc., 1971. Masslich, George. "A Book within a Book." The English Journal X (1921): 122. Matuz, Roger, ed. Nineteenth-Century Literature Criticism. Detroit: Gale Research, Inc., 1991. Priestley, J. B. "A Note on Humpty Dumpty." I for One. London: John Lane, 1923. 194. Spacks, Patricia Meyer. "Logic and Language in 'Through the Looking-Glass.'" 1961. New York: Vanguard Press, Inc., 1971. Wilson, Edmund. "C. L. Dodgson: The Poet Logician." 1932. New York: Vanguard Press, Inc., 1971. Woolf, Virginia. "Lewis Carroll." The Moment and Other Essays. New York: Harcourt Brace Jovanovich, Inc., 1948. 83. Alice's Adventures in Wonderland, Through the Looking Glass and What Al Alice's Adventures in Wonderland, Through the Looking Glass and What Alice Found There: For Adults Only! Â   "'Curiouser and curiouser!'cried Alice" (Carroll, Alice's Adventures in Wonderland 9). At the time she was speaking of the fact that her body seemed to be growing to immense proportions before her very eyes; however, she could instead have been speaking about the entire nature of Lewis Carroll's classic works Alice's Adventures in Wonderland and Through the Looking Glass and What Alice Found There. At first glance, the novels seem easy enough to understand. They are simple children's stories filled with fantastical language and wonderful worlds. They follow the basic genre of nearly all children's work, they are written in simple and clear language, feature a young hero and an amazing, unbelievable cast of characters, are set in places of mystery and illusion, and seem far too nonsensical and unusual for adults to enjoy. Even their author, Lewis Carroll, believed them to be children's stories. Yet Carroll and generations of parents and children have been wrong. While these stories ma y seem typical children's fare, they are distinctly different. Their symbolism, content, and message make the Alice books uniquely intended for adults. Charles Lutwidge Dodgson was born in 1832 in Victorian England. He was a mathematics professor, but he had a very peculiar dual identity. "Most of the time he was C. L. Dodgson, the shy, stammering mathematics professor, but on occasion he became Lewis Carroll, the dynamic fantasist and parodist" (Matuz 105). He began his career in writing by publishing typical and uninspiring tracts about mathematics and politics, but after an inspirational boat ride with three young girls, he began the... ...dventures in Wonderland, by Lewis Carroll. The Sewanee Review XXXV (1927): 393-398. Hudson, Derek. "Lewis Carroll." British Writers 5 (1982): 265-266. Leach, Elsie. "'Alice in Wonderland' in Perspective." 1964. New York: Vanguard Press, Inc., 1971. Masslich, George. "A Book within a Book." The English Journal X (1921): 122. Matuz, Roger, ed. Nineteenth-Century Literature Criticism. Detroit: Gale Research, Inc., 1991. Priestley, J. B. "A Note on Humpty Dumpty." I for One. London: John Lane, 1923. 194. Spacks, Patricia Meyer. "Logic and Language in 'Through the Looking-Glass.'" 1961. New York: Vanguard Press, Inc., 1971. Wilson, Edmund. "C. L. Dodgson: The Poet Logician." 1932. New York: Vanguard Press, Inc., 1971. Woolf, Virginia. "Lewis Carroll." The Moment and Other Essays. New York: Harcourt Brace Jovanovich, Inc., 1948. 83.

Nutrition Information

1. Nutrition.Gov is a US Federal Government Organization that presents the latest and excellent nutritional data.   The information provided on the website can be utilized by both professional and the general public to gain reliable, valid, current and precise knowledge regarding the latest findings in food and nutrition, physical fitness, diet, healthy eating and food safety.   The data provided on the website is evidence-based and hence is highly recommended for use by the general public who want to develop healthy food habits, reduce the chances of developing nutrition-related illnesses and reduce obesity and malnutrition. The nutritional data provided is specific to various age-groups such infants, children, adolescents, adults, women and elders.   The topics are classified according to the audience-level (such as professionals, parents, teachers, children, researchers, etc), subtopics or the age group.   All information provided on the Nutrition.gov is thoroughly referenced and can be validated.   The authors name or the authority of source along with the credentials is provided on the website. Data about physical fitness and food supplements are also provided.   The website also presents useful, updated and trustworthy links which could help the user to get more information if they are interested.   The website also provides contact information about the owner of the website (such as name, contact address, telephone and fax numbers, and email address) which permits the user to get their doubts clarified.   The website also posts the latest new in the field of food and nutrition in an attractive manner. 2. The British Nutrition Foundation is a British-based charity organization that provides the latest scientific data for educational purposes for the public (in the UK and Europe).   The website does not promote the products or the services of a particular organization and hence is recommended for use by the general public.   The website presents the latest news, research findings, healthy nutrition and diet, recipes, health and physical fitness.   The website distributes evidence-based information for use by the public and the professionals, and hence is recommended for use. This evidence-based data is obtained by the British Nutritional Foundation through research conducted with universities, academic organizations, research institutes, NGO’s, and Governmental organizations.   The information presented on the British National Foundation website is current, valid, precise and verifiable, and details of the authority of source are also presented.   The website also provides a search box to permit the user to search for accurate information, quickly. 3. The American Dietetics Association (ADA) is the Largest Nutrition Organization in the US that has more than 65, 000 members who are nutritional professionals.   These members are making an effort to interpret the latest data and finding of professional findings of nutrition into results that can be applied by the public and utilized for developing a healthier living.   Nutritional experts belonging to several Universities and organizations based in the US are members of the ADA. More:  Nutrition The website is recommended because it provides the latest findings which can be utilized because the information available on the Website is accurate, valid, current and precise.   THE ADA conducts a lot of professional research and publishes these findings which the public could access in its website.   Some of the aims of the organization include bringing about healthy body weight of children and reducing the incidences of obesity and malnutrition through research and education.   The website is user-friendly as a search engine is present on the homepage which can be used to search for precise data. The search engine enables to the user to obtain accurate data rapidly.   Professional data is also available for members and professionals.   The ADA gives a lot of concern to child health and nutrition, food safety, food technology, geriatric health and nutrition, obesity and reforms in the field of health and nutrition.   The organization had invested about US$ 270, 000 for conducting professional research and education for the benefit of the public.   

April Morning

April Morning Writing Assignment Adam Cooper and his father Moses do not have a good relationship. Moses expects a lot from Adam. Adam feels like his father hates him and does not approve of him. Adam's mother asks him why he does not spend his free time reading the bible like his father did when he was younger. He is constantly getting nagged by his parents. Adam believes in superstition and his parents do not approve of it. If Moses were to try and understand Adam a little more and be easier on him I believe their relationship would be better. They both need to meet each other halfway. If they were to sit down nd talk about their disagreements their relationship would improve. Watching the scene where the British open Fire on the colonists on Lexington's green affected me in certain ways. When we were blind folded and caught of guard when the fireworks were thrown it scared me greatly. I can only imagine what it must have been like to watch so many people die, especially friends an d family. War is a scary thought and to experience it first hand must be even worse. Thinking about the pain of the people who's loved ones died on that war is very sad to me. Also thinking about the pain the actual people in the war had to endure is upsetting.I believe the point that the author is trying to make at the end of the movie is that Adam is now a man who has to make his own decisions. I feel that it is a bittersweet feeling for Adam, because his father dies, but now he is the boss of himself. Adam's family was very upset that his father died, but very thankful that Adam was alive. The war changed Adam and his family's lives completely. Even though in the ending of the movie no one was talking, it was still obvious as to what was going on. Overall, this was a great movie and taught me a lot about war around that time period.

Failure Analysis/Change Strategy Essay

While there is no guarantee of the success of a business, there are indicators that can be learned from analyzing organizations that have failed to those that succeed. In this paper, we compare two organizations, Blockbuster Video and Netflix that exemplify effects of leadership, vision, strategy and planning, and the importance of customer satisfaction that influence the success or failure of a business. Mission, Vision, and Objectives The mission, vision, and values statement defines an organization’s brand, culture, and customer experience. Blockbuster was founded by David Cook in 1985 and quickly went public a year later. In 2004, Blockbuster had up to 60,000 employees and over 9000 stores that provided home movie and video game rental services through video rental shops (Forbes, 2011). It’s mission and vision was to â€Å"provide our customers with the most convenient access to media entertainment, including movie and game entertainment delivered through multiple distribution channels such as our stores, by-mail, vending, and kiosks, online and at home† and to â€Å"offer customers a value-priced entertainment experience, combined with the broad product depth of a specialty retailer with local neighborhood convenience† (Farfan, 2015). Its objectives were to provide a large number of copies and broad selection of movie titles, operative conveniently located highly visible stores, offe r superior and consistent customer service, optimize pricing to local market conditions, and nationally advertise and market the brand name (Farfan, 2015). Netflix was founded by Reed Hastings in 1997 is now the world’s leading  entertainment network of streaming movies with over 57 million members in 50 countries (Netflix, 2015). Its mission statement is to â€Å"grow our streaming subscription business domestically and globally. We are continuously improving the customer experience, with a focus on expanding our streaming content, enhancing our user interface and extending our streaming service to even more Internet-connected devices, while staying within the parameters of our consolidated net income and operating segment contribution profit targets (Netflix Company Profile, 2015). Co-founder and CEO expressed Netflix vision for the future and objects to become the best global entertainment distribution services, license entertainment content around the world, create markets that are accessible to film makers, and help content creators around the world to find a global audience (Netflix Company Profile, 2015). Indicators of Business Failures and Success Comparing successful organizations, such as Netflix, to a failed organization, such as Blockbuster, allows us to identify predictors and understand critical elements that lead to the success or failure of a company. In our case, the role of leadership, strategy and planning, vision, and customer service played a role in the failure and success of both companies. A recent survey by the Turnaround Management Society indicates that most crises are caused by top management and include management continuing with a strategy that was no longer working for the company, underestimation of changes in the market and lack of adaptation, a loss of vision and a disconnect with customers (Lymbersky, 2014). The Blockbuster Board, made several poor choices in hiring incompetent leadership who did not understand their business. The company had a lack of vision and could not decide whether they were in entertainment or retail. Most detrimental to the Blockbuster brand, was the refusal to recognize and adapt to changing technology that affected their market. All these poor choices compounded on Blockbusters problem of disengagement with their customers by not attending to customer demand and their un-customer friendly policies of charging late fees. During the same period, Netflix provided continuity in leadership, had a strong strategy built around adapting to rapidly changing technology that supported video streaming, created a strong  sense of vision and connected intimately with its customer’s demands and incorporated customer friendly pricing strategies of fixed monthly pricing with no late fees. Organizational Behavioral Theory Netflix and Blockbuster were companies with a vision one that had a vision of the future and one that did not understand how fast technology was vastly approaching. Netflix saw that technology was coming and wanted to stay ahead of the game with video streaming, DVD-By-Mail, and producing popular series only seen through Netflix similar to a cable network. Blockbuster started with video rentals and ended with video rental, and expanded their stores into outlets for books, toys, and other merchandise. When YouTube erupted in 2005 Netflix realized that they need to jump on the video streaming and allow customers to get the movies they wanted directly to TV’s, computers, mobile phones, and other devices. Blockbuster did try a similar outlet as Netflix but failed to understand customers did not like late fees, are hidden costs. Blockbuster forgot to adapt to the changes in technology, and this is what ultimately caused the company to file Chapter 11 bankruptcy and close its doors. Technology within the movie and movie rental industry has been a significant factor since VHS tapes, and Netflix saw an opportunity and ran with it. With the ability to see the future and adapt to changes within their industry they are succeeding. With Blockbuster not understanding technology, consumers wants, and industry changes they failed. Decision making of management and leaders with in an organization is how Netflix succeeded and how Blockbuster failed. When a business loses focus on what business they are in they are doomed to fail. Blockbuster did not keep its focus on movie rental they started to think and make decisions like a retailer and that was the beginning of an end of the blockbuster era. Netflix knew the future of DVD-By-Mail was going to short lived and decided to focus on the internet and technology to succeed in the industry. If Blockbuster would have stayed focused on movie rentals and not retail they would still be in business. The Role of Leadership The leadership and corporate structure of Blockbuster and Netflix were identical however each organization demonstrates the critical component of an organization to adapt and change its strategy and build a culture that supports a clear vision. When leadership makes decisions, or neglects to make the right choices, then the company will fail. Blockbuster’s leadership was dysfunctional and refused to adapt their strategy or have a clear vision of their business. Netflix Netflix organizational structure is the same as a matrix and consists of the board of officers. The key component that made Netflix a success was the leadership and their ability to take risk, adapt, and have a solid vision that understands consumer demands. â€Å"We compete very broadly for a share of members’ time and spending, against linear networks, pay-per-view content, DVD watching, other Internet networks, video games, web browsing, magazine reading, video piracy, and much more. Over the coming years, most of these forms of entertainment will improve.† (Netflix, 2015). As a company grows, their culture allows freedoms in leadership, management, and innovation. Evidence of this is displayed in Netflix’s insight to move from mailing out DVDs to embracing the streaming world, on the World Wide Web. The introduction of this opened profits for Netflix that Blockbuster refused to embrace. Blockbuster â€Å"The irony is that Blockbuster failed because its leadership had built a well-oiled operational machine. It was a very tight network that could execute with extreme efficiency, but poorly suited to let in new information† (Satell, 2014). As a company grows it’s business and a great customer base, there is always a need for growth and adaptation. Netflix even gave Blockbuster a chance to merge with them when the internet streaming hype hit, but Blockbuster declined. Better and faster connections, transactions, and easier purchases on-line, are what made Netflix blossom and Blockbuster fail. Blockbuster refused to adapt or take advantage of opportunities that would have aligned them for the future. The Change Process Vital Areas of Change Vital areas of change include strategy and planning that supports a growth platform, establishing a strong sense of vision, and reconnecting with the  needs of the customer. The first vital area of strategy and planning includes embracing innovation and adapting to a changing business environment. When the advent of something new, such as the Internet, introduces itself into the business world, all businesses must be able to manage their existing business force and integrate the new concept. The company should be keeping stores open in areas that are profitable, while leveraging its marketing and brand to introduce new streaming distribution channels. The second concept of change is to establish a strong vision and culture that supports the vision of the organization. When a company fears growth in any direction, whether it is expansion or introduction of a new idea, it will only lead to failure. The company needs to examine its market space and see where some finely tuned execution might provide another business opportunity for growth and success. One must analyze the impact the change is going to have on the organization as a whole and embrace that change. One must incorporate into the business all changes that will positively affect the future successes of the company. Finally, is to never forget about the customers and their demands. Policies should be implemented that are customer friendly and meet customer demands. For example, a better pricing strategy would be something to initiate immediately and the organization should make changes based on customer desires. Customers will end a relationship with a company who does not supply or cater to their needs and wants. All businesses need to realize that a growing customer base leads to success. Power and Political Issues (Whitney) John Kotter’s 8-Step Plan (Mirsada) Conclusion (Melody) Reference Baskin, J. S. (November 8, 2013). The Internet Didn’t Kill Blockbuster: The Company Did It To Itself. Retrieved from http://www.forbes.com/sites/jonathansalembaskin/2013/11/8/the-internet-didn’t-kill-blockbuster-the-company-did-it-to-itself/ Farfan, B. (2015). Blockbuster Company Mission Statement. Retrieved from